Ten years of iPhone birth ... The world is now

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Apple's smartphone ‘iPhone’ changes in your daily routine of humanity was born Nov. 29 (local time) on the 10th anniversary of this year. The smartphone revolution that took place after first iPhone came into the world in June 2007, from music and change the way people's work and exchanges in the car to a variety of industries.Changed. At the same time, predicted late co-founder Steve Jobs is Apple itself is now in not changed. (wsj) The Wall Street Journal has an iPhone ' revisiting history ' the 10th anniversary of the birth.
◇ Measurement of the iPhone, the top-selling product = The iPhone is the top-selling product in. Cumulative sales is about more than $ 800 billion is $ 1.3 billion, for 10 years. The iPhone is Apple on the leader of the industry and, to create new markets and creating a huge service industry. Above all, Apple made the world's most valuable listed company. Number of employees is more than six times from 10 years ago.




Market research firm is currently in Nokia's former officials of Asimco's analysts, Apple is growing in all aspects A dentist named Horace, said dediu a very ill-defined.It's hard, pointed out. He said it “without losing enthusiasm for new product development to iPhones to stay in business you don't take a balance should not be, but it's really hard work.”.
The success of the iPhone, Apple's other products has negative. The product of an iPhone Apple is currently relies for two-thirds of the sales. It is something to beat the iPhone, iPhone and who did not come up very lethal in the fall the company business.
China is the most noticeable thing the iPhone's success. Appropriate timing and Smart Manufacturing, a strong brand awareness has succumbed to the Apple the world's largest population of one of the most successful American companies in China.All right, then. The iPhone arrived in China is when China's 2009 pay rise of Chinese consumers, just to accept as the iPhone to Apple, it is.It has been a fair wind.
Asia Pacific excluding Japan is in charge of Apple's sales in 2006 was only 7 %. Then, it is only magnified by 23 percent in Greater China last year. Greater China sales totaled $ 489 billion drink giant Coca-Cola's worldwide sales and orders can match. Analysts, however, as is so dramatic was the success of Apple's iPhone in China, voicing concern that an excessive reliance on Greater China.

◇ Establishing the ecosystem Apple's own iPhone = Apple ecosystem, an immense influence. (app) Thanks to the iPhone, Apple applications and services were able to create its own ecosystem.

This is not Jobs during his plan. According to the contrary, Jobs Apple's software that was part Scott poseuteol had objected to apps and services. So the App Store opened in 2008 to the iPhone's operating system open to the developer to build apps ios, did not.

Begins after the App Store is offering about $ 100 billion of the proceeds to Apple. More than 16 million are registered in the App Store maker the world. Apple is also ‘Apple,’ the payment service, flat rate of ‘Apple Music’ also move music service. Following Apple's iPhone service, which earned $ 2.4 billion project is quickly established himself as the second largest business.

Regis McKenna, who was a right-hand man of the Jobs is “The iPhone became in the form of so-called ‘a razor blade and razor’ business model.” says. In other words, the iPhone is the main body and beard is, software and serve as a razor blade.

Bolster sales, staff have also increased. Apple is the last decade, employing about 100,000 in 2006, 110,000 employees are 60 people have 18,000 people. Relationship management with participation of staff are so mobile network operators and stores management, doubly charged with the complex supply chain management of the Apple store.

Apple has more than 100 buildings scattered in a $ 5 billion to save as many employees at a cost of ‘Apple's Park’ its new headquarters campus in the shape of a spaceship.Construction.

◇ = How do you manage this explosive growth of Tim Cook, increasingly heavy shoulders. Jobs ' CEO Tim Cook, who the dead, 2011, why the shoulders of (ceo) was higher. Cook are comprehensive (Include any cost) approach than Jobs by Apple would like to leave the own culture. More opinion from the employees and consistently referred to as “Apple's priority is to create superior products”, convergence. It is also our management philosophy of Jobs.

McKenna said, need a lot of talented individuals in giant Apple is now. (Cook) team also deployed a team that can run $ 200 billion company. Steve (Jobs) they say, I don't know if we can afford it. "

Cook system after Apple software tools for new terminals and an augmented reality (ar) and ‘Apple Watch’ also made it. Mr. Jobs ' passion to continue trying to do special things, to do my best.

On the one hand, the iPhone that new every time you have expectations have increased in the specifications to the previous model. Market share in China, and iPhone sales downturn in the first time in 2016, has declined as well. In Cook stressed it “The key to restore market share, a life and innovation” to analysts. “If we really intend to do if you can do good things, and confident that it will go well in that time.” he said.

Wsj is an important thing is that Cook can keep the promise that will likely be released this fall, whether Apple's model will prove that its 10th birthday.